Branding Initiative

The arrow points up, symbolic of a rising trajectory. 

The founder of Warrior Rising needed a bold and uncompromising identity to resonate with his veteran audience and the community he was building. Titled Rising, the selected concept exudes strength and resilience. The ‘W’ brand icon houses subtle visual suggestions: an exterior of muscles flexing and the triangle residing within acting as an arrow pointing up.

The font is weighty with sharp, angled edges and the color scheme emanates a military aesthetic. The architecture of this logo enables it to reproduce well on apparel and the icon can be extracted for usage as a subsidiary mark. This logo has a gravity worthy of the wearer.