cause: ensuring access to economic opportunity for all
Hope Street Group is a national organization that works to ensure every American will have access to tools and options leading to economic opportunity and prosperity.
Publication Editing and Design
Making Makers: Rebuilding the Manufacturing Workforce Through Competencies and Credentials
High-paying technical jobs in the manufacturing industry are sitting vacant while scores of youth, veterans and others are seeking work.
In partnership with Alcoa Foundation, Hope Street Group launched efforts to explore and reconcile this issue. Findings were published in Missing Makers: How to Rebuild America’s Manufacturing Workforce. Cause edited and designed Part II of the findings in Making Makers: Rebuilding the Manufacturing Workforce Through Competencies and Credentials. This 100-page publication profiles employers, educators and credentialing bodies and examines pathways for individuals to move from unemployment and low-wage jobs to family-sustaining jobs and beyond.
We kept the size and select elements of the first publication in place for continuity, but chose a sans serif body copy font and integrated a wider ranging and more engaging color palette. Section intros were assigned lead-in copy and full-bleed imagery was utilized to further elevate the aesthetic and break up the text.
Report Editing and Design
On Deck: Preparing the Next Generation of Teachers
Teachers are finding themselves increasingly unprepared for the realities of the classroom.
In collaboration with the United States Department of Education and the American Association for Colleges of Teacher Education, Hope Street Group developed research questions and collected data to inform policy decisions and improve teacher preparation for future educators. A cohort of 18 Hope Street Group National Teacher Fellows cast a wide net, holding focus groups and surveying 2,000 teachers representing 49 of the 50 states plus the District of Columbia. Cause edited and designed this 52-page report articulating their findings.
We restructured portions of the content for greater impact and built substantial infographics to display the data. It was presented before then U.S. Secretary of Education Arne Duncan who—kudos here if I may—commented that he liked the design.
Digital Report
Cause also designed an interactive pdf highlighting Year 2 efforts of this same cohort of Hope Street Group National Teacher Fellows.
Communications Initiative, Report Editing and Design
Sync Our Signals Impact Report: Improving Signaling to Build Economic Mobility
The jobs market in the U.S. suffers from poor signaling between employers, individuals and training providers.
Since 2015, Hope Street Group has been addressing this problem through Sync Our Signals, a two-pronged solution that works by 1) shortening the learning cycle and positioning individuals with the skills needed for the jobs they want, and 2) helping employers reduce turnover, fill jobs faster and hire more diverse candidates. Cause edited and designed this impact report highlighting the first three years of work across four networks spanning the healthcare, manufacturing, retail and education sectors.
We started by developing a type treatment and an overall color palette for the Sync Our Signals initiative. Then we assigned each network a predominant color within the palette and created subsidiary logos for each one under the Hope Street Group umbrella branding. The palette functions as a whole but works in isolation to visually identify which network is issuing communications.
“Learning English means that I can get a better job, increase my pay, and make my life and my family’s life better.” — Gilberto Velazco Brea, baker, Publix Sabor
Gilberto advanced to a full-time position after completing National Immigration Forum’s Contextualized English Language learning program for limited English proficient retail workers. National Immigration Forum is a member of Hope Street Group’s Retail Opportunity Network, a collection of over 70 orgs working to overcome barriers to opportunity, reduce turnover and advance frontline workers. As one of the networks under Sync Our Signals, its predominant color, teal, has taken the lead on supporting communications developed by Cause including project profiles, member lists, employer engagement pieces, slick sheets and more.
